That's right, I don't care. They can follow my boring shopping and reading habits until their eyes bleed, for all I care. As a matter of fact, it's worse than that. I actively hope they follow me. If they can do stuff to more quickly and accurately bring me stuff that I want with less effort on my part, good! My life was just made easier.
I'm tempted to go off on a short side rant about how, when these stories come out, they so often are written in a breathless tone of horror that a business should want (God forbid!) to encourage people -- actively encourage them, by use of all means available -- to buy their products. (Long pause, รก la Jon Stewart.) Really? This is a moral crime of some sort?
But instead (that was sufficient, I think, and any more would draw us off in some tangential direction), allow me a short aside on the actual moral crimes possible. The ability to muck around in my life and personal data is not something I want anyone to be able to do with reckless abandon, but I don't mean to say this in contradiction to the above. Rather, what I mean to say is that there are indeed bad people out there: those who would steal identities, blackmail, steal assets, pry into stuff that's none of their business, etc.
Now, this is the very argument that many "privacy advocates" would make in answer to my opening statement, but I think that is a red herring. The bad people are just that ... BAD people. They are engaged in activities that are morally wrong, and generally illegal already. If we didn't have computers and the internet, they would still be doing whatever nastiness they do by whatever analog means available. There was fraud in the 19th Century -- check out Huckleberry Finn -- and even, I venture, in the time of Christ. Some caveman probably ripped off another by lying and saying he knew Ug from the next cave over, when he really didn't.
Evil and theft, like the poor, shall always be with us. The Eeyores of this world can kill any idea by pointing out the ways it can be misused. The fault is not in our technologies but in ourselves; we can't legislate behavior and we can't prevent, by technical means, badness.
So track away, dear businesses, and bring me those obscure products that I just can't live without, but would otherwise live in ignorance of.
Then again, it would help if I had any money. Maybe they'll figure that out, too, and leave me alone ...
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